After 40, your body needs more protein.Your routine doesn't have to change.
10g of protein in one sprinkle — sweet on your morning yogurt, savory on lunch and dinner. No shakes. No bars. No new habit to keep up.
Shop the Variety Box- 10g protein per serving
- 100 calories
- Plant protein
- Ships $6.99 · free over $45
THE PART NOBODY TOLD YOU
Your body changed. Your protein game has to keep up.
Suddenly everyone's talking about protein.
In perimenopause your body needs more of it to help hold onto the muscle you already have — but nobody hands you an easy way to actually get it.
10g protein · 100 calBars chew like homework. Powders taste like punishment.
The protein aisle is built for gym bros, not for a real breakfast you'll still want to eat tomorrow.
Real food · 8 ingredientsThe 4pm crash is real.
A yogurt-and-a-sprinkle beats the pantry raid — 10g of protein instead of an afternoon energy dip.
+10g · no extra mealHow it works
Open.
Open the pouch. Resealable, so it keeps - 27 servings inside.
Sprinkle.
On yogurt, oats, and smoothie bowls - however you start the day.
Eat.
10g of protein per serving you'll actually look forward to.
READ THE LABEL
8 ingredients.
All of them food.
Most protein products read like a chemistry set. Ours reads like a recipe - a short list of real ingredients, nothing you need a science degree to pronounce.
- 10g protein
- Plant protein
- Vegan
- No artificial flavors
Every flavor - one short list
Wheat gluten, apple purée, non-GMO canola oil, wheat flour, sugar, molasses, cinnamon, sea salt. (Apple Cinnamon shown — all three flavors keep it this short.)
Loved by the people who eat it.
"It really fills you up and stays with you even after four hours. I have it on yogurt, fruit, and cereal."
"Reaching my protein goal is so much easier since I added this to my routine. My go-to is cottage cheese and applesauce - it tastes like an apple crumble dessert."
"The simplest way to add 10 grams of protein and fit it into my macros. This will always be in my rotation."
"I eat a salad for lunch every day and used to use fried onions for crunch. Now I use this - crunchy, with a way better nutrition profile."
"Absolutely delicious! Great texture, low carb and high protein - terrific product."
THE SCIENCE
The protein shift of perimenopause.
"Protein needs genuinely shift for women in their 40s and 50s. The easiest wins are the ones that fit your existing meals — that's exactly what this does."
Jess Spendlove · Leading Performance Dietitian
15+ years with Olympic medallists, world champions & premiership-winning teams
ONE BOX, EVERY MEAL
You won't hit your protein in one sitting. So don't try.
10g at breakfast, 10g at your afternoon slump, 10g at dinner - it adds up without a single shake. That's why the box comes with all three flavors.
Breakfast — Apple Cinnamon
Warm, lightly sweet crunch on yogurt or oats. Granola's taste, half the carbs, 10g of protein to hold you to lunch.
The 4pm snack — any flavor
A savory sprinkle over an afternoon salad beats the pantry raid - 10g of protein instead of an energy dip.
Dinner & lunch — Onion & Garlic, Lightly Salted
Savory, crispy-onion or clean crouton crunch on eggs, salads, soup, and pasta. The protein win hiding in meals you already make.
How much protein
are you missing?
Protein needs climb after 40. See your daily target — and how a few sprinkles across the day close the gap.
Your daily protein target
General nutrition guidance (about 0.5–0.7 g per pound of body weight). Confirm your own target with your doctor or dietitian.
One box. Every meal covered.
All three flavors - two savory, one sweet - so breakfast, snack, and dinner each get their 10g. No new routine, just more protein on the food you already eat.
$6.99 flat shipping — FREE on orders over $45. 30-day money-back guarantee.
Questions, answered
Why do I need more protein after 40?
Somewhere around perimenopause, protein needs increase - more protein helps maintain the muscle you already have. That's a nutrition fact, not a diet plan. Adding it to meals you already eat is the easiest place to start.
How much protein is in each serving?
10g of protein per serving (about 22g, 100 calories) - that's 27 servings and 270g of protein in the 3-pouch box.
What does it taste like?
The Variety Box gives you all three: warm Apple Cinnamon for sweet, plus savory Onion & Garlic and Lightly Salted for eggs, soups, and salads.
Is this a diet thing?
No. It's food. You add it to other food. That's the entire system.
What flavors are in the box?
All three - Apple Cinnamon, Onion & Garlic, and Lightly Salted, in resealable pouches.
Curious about protein after 40?
Join the Crunch Club for 10% off, plus the occasional tip for this stage of life.
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No shakes. No bars. No nonsense.
Sweet on breakfast, savory on dinner. All three flavors, free shipping over $45.
Shop the Variety Box