★★★★★ 4.7/5 from 61 reviews
10g of protein. Sprinkled on.
Frankly So is a crunchy protein crumble that goes on top of the food you already eat. Yogurt, eggs, salad, pasta. One spoonful, 10g of protein, nothing new to cook.
Start with all six flavorsFrom $70.18 · free Starter Kit · free shipping

- 10g protein per serving
- ~100 calories
- Made from wheat protein
- Baked in the USA
- 30-day money-back guarantee
So what is it?
It's not a powder.
It's a topping.
If you've never seen one before, here's the whole idea in three parts.
01
A crunchy crumble
Small, crunchy pieces, a bit like granola. It's baked from wheat protein, so the protein is in the food itself rather than mixed in as a powder.
02
It goes on top
Sprinkle it over a meal just before you eat. Three sweet flavors for breakfast and desserts, three savory for everything else.
03
10g a serving
A serving is a heaped scoop, about 23g. That adds 10g of protein for roughly 100 calories, without changing what's on your plate.
When you use it
Any meal.
Same ten seconds.
The box has a flavor for every part of the day, so there's always one that fits.
Frankly So
vs. the protein aisle
Powders win on grams. But protein only counts if you actually eat it, and a sprinkle on the meal you were already having is the easiest protein habit to keep.
Frankly So
It isn't a meal replacement. It's 10g added to a meal you were going to eat anyway.

What a dietitian says
"The easiest wins are the ones that fit your existing meals. That's exactly what this does."
Jess Spendlove · Leading Performance Dietitian
15+ years with Olympic medallists, world champions and premiership-winning teams · Paid Advisor to Frankly So


Start here
All six flavors.
Plus a free kit.
One pouch of every flavor, three sweet and three savory. 57 servings, so you can find your favorites without guessing.
Starter Kit included free: our stainless Super Scooper and Crunch That Counts earplugs, in a gift box. Added to your cart automatically.
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Free shipping · 30-day money-back guarantee · Kit while stocks last, one per customer
Just want one flavor? Shop single pouches and 3-pouch boxes
★★★★★
4.7 out of 5.
From people who had doubts too.
"Is it chalky like a shake?"
"Crunchy, not chalky, and not too sweet. I usually drink a protein shake once a day, but I've gotten so I dread the cloying sweetness. This stuff is a welcome alternative."
CSMC · Verified buyer
"Will I actually use it?"
"Got the variety pack and honestly such a good call. Apple cinnamon for breakfast, savory for everything else."
Emily R. · Verified buyer
"Does it keep you full?"
"The products really fill you up and stay with you even after four hours. I have tried the apple cinnamon on yogurt, fruit, cereal and on pudding."
Cheryl P. · Verified buyer
"Is it too sweet?"
"The apple cinnamon is sooo good. Not too sweet, just right. I've been putting it on yogurt and oatmeal every morning."
Sarah M. · Verified buyer
"How crunchy is crunchy?"
"It's very, very crunchy, but the pieces are small so you get lots of texture but it doesn't feel like you're going to break a tooth."
Verified buyer
"Will anyone else eat it?"
"My husband sprinkles it over his cereal, and I've been loving it on top of yogurt with blueberries. We just placed our second order."
Laura P. · Verified buyer
Before you ask
Is it a protein powder or a supplement?
Neither. It's a food: a baked crumble made from wheat protein that you eat on top of meals. There's nothing to mix and nothing to dissolve.
Is it just granola?
No. Granola is mostly oats, so it's high in carbs and low in protein. Ours is built on wheat protein, which is how one serving gets to 10g of protein for about 100 calories.
How much do I use?
One serving is about 23g, roughly a heaped scoop. The Super Scooper in your Starter Kit is sized for it. Add it just before you eat so it stays crunchy.
What if I don't like one of the flavors?
That's why the first box has all six. If none of them work for you, our Crunch Guarantee gives you your money back within 30 days.
How long does it last?
57 servings across six resealable pouches, which is about two months if it's one serving a day for one person. Households that share tend to choose every 4 or 6 weeks. You can change the timing, skip or cancel any time from your account.
What's in the Starter Kit?
A stainless steel Super Scooper and a pair of Crunch That Counts earplugs, in a gift box. It's free with your first order of 6 or more pouches, one per customer, while stocks last. It's added to your cart automatically.
Is it gluten free? Vegan?
It's made from wheat, so it is not gluten free and isn't suitable for anyone with celiac disease or a wheat allergy. The range is vegetarian but not vegan, because some flavors contain milk ingredients. Full ingredients are on each product page.
How much is shipping?
Free on orders over $45, which includes this box. Otherwise it's a flat $6.99 within the US.
Your next meal,
plus 10g.
Six flavors, a free Starter Kit and 30 days to decide if you love it.
Get all six + the free kit





